Analysis and Planning

The analysis and planning phase focused on understanding the needs of the target audience and setting a solid foundation for the site’s structure and content.

Key steps in this phase:

Market and Competitor Research:

Reviewed top real estate and title service websites in the U.S. to identify best practices in user experience, navigation, and content presentation (for example: title insurance companies, escrow service providers, digital closing platforms).

Defining Target Audience:

Identified primary user groups for the website: realtors, buyers, sellers, and lenders. Outlined their specific goals — from obtaining information and calculating closing costs to initiating contact and accessing support.

Requirements Gathering:

Compiled a checklist of mandatory functionalities:

1. Service descriptions
2. Online calculator for closing costs
3. Contact and support forms
4. Information resources (FAQ, guides on title and escrow processes)
5. Testimonials and corporate overview

Site Structure Planning:

Developed an initial site map covering key sections (Home, Services, Calculator, About, Contact, Testimonials). Emphasized intuitive navigation and minimal click-depth for faster access to core information.

SEO and Content Strategy:

Compiled a list of target SEO keywords (title insurance, escrow services, real estate closing, property valuation, etc.) for seamless integration into both site structure and content.

Technical Considerations:

Planned the integration between the site’s front-end, C#-based backend, and third-party tools (such as calculators and contact forms).

This phase laid the groundwork for a website that is informative, user-oriented, and optimized for both usability and online visibility.